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http://www.google.com/ads/preferences/plugin/

update: Google Advertising Opt-Out add-on: updated for Firefox 3.5[unknown prefix: Google Advertising Opt-Out add-on]

Did you know about this? I didn't.  Thanks to some random surfing and an EFF post, I just learned of it.

With this browser plugin you can permanently opt out of the DoubleClick cookie, which is an advertising cookie that Google uses. The plugin lets you keep your opt-out status for this browser even when you clear all cookies.

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