spiralofhope

(on Wikipedia)

The labeling of a concept to conceal its true meaning.

See also:

• fnord

• See Doublespeak – (1990 book), by William Lutz

  • https://en.wikipedia.org/wiki/Doublespeak#William_D._Lutz

• George Carlin had a lot to say about this in one sketch I liked rather a lot.