Google's informal motto is/was don't be evil. They claimed to be pretty good guys.
However, Google has (as I figured) very obviously become Evil. Tracking.. hell, building activity webs. Why do you think they have all kinds of web developer services like captcha. They get to see who uses them.
So since they're evil, I'll stop using Google Search.
Instead, I'll use DuckDuckGo. They claim to be pretty good guys.