I bumped into an interesting old article. Since it’s nowhere else on the web I thought I’d share it.
This was written in 1997. Linking and images added by me, because I think its original author would find it funny.
THE PLACE TO BE
Product placement is big business, benefiting both movie studios (who get their props for free) and corporate marketers (who gain valuable exposure for their products). Done right, it can be amazingly cost-effective. Leveraged properly, it can drive sales. But the entertainment business can also be unpredictable and occasionally unkind.



