This often has to do with literal intelligence (learning, memory), philosophy, scepticism, self-improvement or independence, and includes issues of culture jamming or corporate jamming.
NOTE - this is not a particularly serious project, and things get dumped here before being split off into more focused topics.
Entertainment > Movies >
A down-and-out traveller discovers a pair of sunglasses which let him see through the illusions aliens have been using to control mankind.
With overtones of the manipulation of the everyman, I would easily put this movie in the same class as Nineteen Eighty-Four. However, the otherwise weighty impact is cushioned by comedy, great characters and a great story. Though old, this movie stands the test of time. Easily considered satirical-horror, there's much more to it.
This is, in a sense, a bubblegum movie that delivers a subtler message. It tickles the viewer's cognitive dissonance. Some viewers will easily "get it", and some will merely find it entertaining. I hope those between those two groups will be particularly intrigued.
There are those who want to relinquish power, believing that others are more capable and therefore qualified than themselves to run aspects of their life or world for them. This could be ignorance, this could be laziness, this could be willful. Fnord is a related hesitation. Or I could be completely wrong.
I tend to additionally attribute fnord to concepts of doublethink and doublespeak.